why?
" c a r n i v o r e " [noun]
An animal that feeds on other animals.
1.1 A mammal of the order Carnivora.
" d o g " [noun]
A domesticated carnivorous mammal.
Oxford Dictionary
Raw feeding is an approach to animal nutrition that takes a holistic view to how and what their physiology suggests they should thrive on. This means raw, natural ingredients with not a grain or pellet in sight.
Unfortunately, the pet food industry has been heavily influenced by human food with processed foods, unnatural ingredients and potentially dangerous chemicals being common-place in commercial pet food products.The impact of this on our pet's health is devastating, with pet obesity and disease at record highs.
Our premium, high quality raw food uses pure meat sources, nutritious vegetables and superfoods, making it a natural, complete and super healthy form of nutrition for dogs.
CLEANER TEETH
The nutritional qualities of our raw food contribute to ideal animal oral health by strengthening the immune system against infection and creating balanced bacteria in the gut. We also include ground bone in our formulation, which helps to remove plaque
BETTER DIGESTION
By using only biologically appropriate ingredients, our recipes can be safely and comfortably digested
LESS POOP
Our raw foods are digested more efficiently than commercially made foods like kibble. This means there is simply less waste
YOUR DOG'S COAT
The natural, raw ingredients that we use in our recipes are beneficial to your dog's coat and skin, giving it optimum shine, softness and health
ALLERGIES
Consuming foods that lack a decent nutritional profile and are unnatural for your pet to eat can lead to skin allergies. This is often avoided with a raw diet
THE BENEFITS OF RAW
Prioritise your dog's health
MEAT
100% human-grade raw meat ingredients make up at least 85% of each recipe. An uncompromising approach to the meat used takes into consideration ethical approaches to farming as well as ensures every piece of meat sourced is of the highest quality.
VEGETABLES
Committed to a grain-free and low carbohydrate approach to recipe formulation, supporting, non-meat ingredients focus on nutritional benefits and qualities. Pumpkin, broccoli and kale are all recognised as being naturally rich in vitamins, minerals and fibre, which contribute to optimal pet health.
SUPERFOODS
Added superfoods enhance the nutritonal profile of our recipes. Sea kelp powder, bilberry powder, salmon oil and spirulina to name a few - contain antioxidants which contribute to the healthiest bodily functions and systems
FAQ
transitioning to a raw diet
how much do I need?
70% of the dog population are overweight or obese. Feed yours the right amount!
dog weight
5kg
10kg
15kg
20kg
25kg
30kg
35kg
40kg
puppy (4-6% of body weight)
200-300g
400-600g
600-900g
800-1200g
1000-1200g
1200-1800g
1400-2100g
1600-2400g
adult (2-3% of body weight)
100-150g
200-300g
300-450g
400-600g
500-750g
600-900g
700-1050g
800-1200g
isn't it expensive?
As the quality of your food increases, the quantity you need to feed your dog in order to meet their nutritional needs decreases. Preventative medicine is also a common phrase these days, nutrition being the cornerstone to health and vitality for every species. A raw diet means fewer health complaints and fewer vet visits.
my dog doesn't seem keen...
Most processed foods contain salt and a variety of other additives to make it extremely tasty, almost addictive… It’s a little like being used to eating pizza and then deciding a rocket salad with pine nuts and feta is better… you might also need some persuasion.
Don’t be disheartened, basically you are trying to break an addiction. If needs be mix some of the flavours up, few dogs will turn up their nose to something mixed with the salmon formula.
my dog doesn't
drink as much...
This is normal! Raw contains a lot of moisture – it’s totally normal to see a reduction in water intake in your pet.
It should only be a worry if your dog is for example not urinating – this would require professional veterinary investigation.
my dog is struggling with poos...
A change in poo (i.e. sloppy, mucous-y etc) initially is quite normal and to be expected. Not all dogs would have this but some do. As a one-off it shouldn’t be a concern. It can help however, especially those with sensitive digestive systems or on medications, to provide probiotics alongside your switch initially for a smoother transition.
If your dog is struggling with poo it might be that your dog has a lower than average bone tolerance; mix in some of our beef formula (which doesn’t contain bone) with the meals to reduce the overall bone intake.
The poo should be pellet like, firm and formed, not rock hard or soft. Because you will be feeding a variety of meats it is totally normal for poo to have different colours.
there is no crunch to the food, how will this keep their teeth clean?
Most pre-mades do contain bone which is abrasive enough to clean teeth. Raw also doesn’t stick to teeth like starchy processed food does (the cause of much tartar and teeth issues). Once you have gained confidence with the raw diet you can start introducing meaty bones. In the meantime, if you are missing the crunching sounds, then a healthy treat like the fish bars, fish bites or even pizzles will give that crunchy chewing action. Just as cornflakes don't clean our teeth in a morning, neither does your dog's kibble!