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What Chew Lookin' At?

By evolution and by instinct, dogs love to chew. It's in their nature. While many see their dog's urge to chew as a negative and "problem" behaviour, it's down to us to harness, redirect and monitor this natural practice for our dogs' benefit.


When our dogs are chewing the table legs, shoes, the TV remote (the list goes on...), they might be trying to tell us something. As dogs don't have hands to feel, explore and express like we do, they use their mouths, and chewing can manifest as a result of boredom, anxiety or simple curiosity.

By evolution, wolves are habituated to chewing and gnawing bones as part of their diet, which, as opposed to soft meat, help to grind and scrape off dirt and plaque as they chew.


Providing your dog with an edible natural chew is the perfect solution to all of the above in one. An appropriate and safe chew that will provide welcome diversion from items they specifically should not be chewing, as well as a simple entertainment device. For both recreation and relaxation, chewing helps to focus your dog, and a tasty chew that's difficult to get through will keep them coming back and staying busy for longer. Young puppies often find relief for sore and teething gums in chewing, and so finding soft - medium range chews appropriate for tiny teeth can help to sail through puppyhood with all of your slippers in tact.


An astonishing number of health ailments start in the mouth, and over 70% of dogs* suffer from periodontal disease. Providing natural chews and hardwearing treats for your dog can help to provide the necessary friction to keep the buildup of food and dirt at bay.



























*in the US 2012

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